Reverse Logistics
Simply stated, reverse logistics involves all activities associated with a product after the original point of sale that seek to maximize the item's value, extend its use, or mitigate its costs, including:
- Professional customer service and technical support services
- Returns processing
- Product repair, refurbishing and remanufacturing
- Recycling and disposal
- Warranty management
- Asset tracking and custom reporting
Because of the potential cost and complexity of after sales support, most product manufacturers choose to partner with a third party that can provide lifecycle management expertise.
Bell's expertise in reverse logistics is based on a thorough knowledge of technology products and extensive experience servicing and supporting equipment and end-users. Partnering with Bell to manage your reverse logistics services allows your business to:
- Focus more strategically on product design, development, production, marketing and sales
- Implement product improvements based on customer experience data, failure data and return rates
- Realize savings and reduce security risk through effective asset management
- Maximize the lifecycle value of your assets



